Your X profile gives you only a small amount of attention: name, handle, avatar, bio, and one obvious website destination. That destination has to do a lot of work. It should help people who discover you through a thread, reply, launch post, or quote tweet quickly understand what you make and where to go next.
A link-in-bio page solves the “one website field, many useful links” problem. Instead of choosing between GitHub, a product, a newsletter, a portfolio, and a booking link, you create one page that organizes them. This guide shows the practical setup, plus the small editorial choices that make a Twitter/X bio link convert better.
Step 1: create the destination page first
Before editing your X profile, build the page you want visitors to land on. With Pagr, go to /new, pick a handle, add your name, write a one-sentence bio, and add three to six links. For a builder, the best first links are usually your current product, GitHub or portfolio, a recent launch, a useful piece of writing, and a contact route.
Keep the page shorter than your instinct. People do not click from X because they want a directory of everything you have ever done. They click because something specific made them curious. Your job is to carry that curiosity into one clear next action.
Step 2: copy the Pagr URL into X
The exact label names in X can shift over time, but the flow is stable: profile, edit, website, save. The important part is checking the public view afterward. If the link is too long, hard to read, or not obviously yours, people hesitate. A short Pagr handle is easier to recognize and update later than a long campaign URL.
- Open X and go to your profile.
- Choose Edit profile.
- Paste your Pagr URL into the Website field if you want it to be the primary link.
- If you want extra context, mention the page in your Bio too, for example: “links, projects, and notes ↓”.
- Save, then open your public profile in a private window to make sure the link works for visitors.
Step 3: write the page for the visitor’s intent
A good X bio link should answer the question that brought the visitor there. If your tweets are about building SaaS, lead with the SaaS. If your profile is technical, put GitHub and docs high. If you are looking for customers, make the product and demo impossible to miss. If you are hiring, consulting, or fundraising, include the proof a stranger needs before they contact you.
The Flaredo demo page below is a useful pattern because it points to multiple kinds of work without turning the page into a bloated personal site. The profile says what the project is, then the links let a visitor choose the relevant path.
Step 4: keep it fresh after launches
The best time to update your link-in-bio is right before you publish a launch thread, demo video, milestone post, or hiring announcement. Move the relevant link to the top for a week. Add a short label that matches the post. Remove stale links that no longer represent what you want people to do.
That maintenance habit matters more than the tool. A beautiful page with old links wastes attention. A simple page with current links creates momentum every time a tweet travels farther than expected. If you build in public, treat your bio link like the front desk for your work.